'Positioning Is the Means by Which Goods and Services Can

question 24

Multiple Choice

'Positioning is the means by which goods and services can be differentiated from one another and so give consumers a reason to buy'. Positioning encompasses:

• A) the physical attributes and the functionality that a brand offers.
• B) how customers perceive the brand relative to other competing brands in the market place.
• C) the intangible attributes that a brand offers. For example, the reputation, prestige and allure that the brand generates.
• D) all of the above options are correct.

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Definitions:

Social Control

Mechanisms, strategies, and structures within a society used to regulate individual behaviors and maintain social order.

Case Law

Case law consists of past judicial decisions that establish precedents and guide the interpretation and application of law in future cases.

Social Change

the transformation or evolution of cultural, economic, or political aspects of society over time.

Substantive Law

The segment of law that deals with the rights and duties of individuals and collective bodies, governing their relationships.