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_______________ are those elements that help customers to evaluate an offering prior to purchase. Physical products tend to have a high number of these attributes that serve to reduce customer risk and increase purchase confidence.
Call Option
A financial contract giving the buyer the right, but not the obligation, to purchase a stock, bond, or other instrument at a specified price within a specific time period.
Put Option
A financial contract that gives the holder the right, but not the obligation, to sell a specified amount of an underlying asset at a predetermined price within a specified time frame.
Fixed Price
A predetermined price at which goods and services are sold, not subject to change based on fluctuations in market demand or supply.
Call Option
A financial contract that gives the buyer the right, but not the obligation, to buy an underlying stock, bond, commodity, or other assets at a specified price within a specific time period.
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