A Consumer Opinion Is Much Less Susceptible to Groups and Social

question 17

True/False

A consumer opinion is much less susceptible to groups and social influence than their values, as values are relatively unstable positions that people take in relation to an issue or assessment of something.

---

Definitions:

Credit Terms

Conditions under which a seller extends credit to a buyer, detailing the repayment time frame and any interest or penalties for late payment.

Cash Discount

A reduction in the invoice price offered to encourage buyers to pay their bills promptly.

Net Purchases

The total purchases of inventory less returns, allowances, and discounts over a specific period.

Merchandise Available for Sale

The total quantity of goods that a retailer has on hand and ready to sell to customers.