The Strategy of a Market Leader, Which Identifies Little Competition

question 19

Multiple Choice

the strategy of a market leader, which identifies little competition, will be different from that of a small firm trying to establish a small market share. The former may try to dominate the whole market, whereas the latter may attack the leader or find a small underserviced segment, called a -------------, and make that market its own.

• A) niche market
• B) mass market
• C) Competitive advantage
• D) mass media

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Definitions:

Tie-In Sale

A sales technique where customers are encouraged to buy additional products related to their initial purchase.

Financially-Disappointing

Describes a situation, outcome, or performance that fails to meet the expected financial goals or returns.

Popular TV Show

A television program that attracts a large audience and considerable viewership, often becoming a significant part of popular culture.

Clayton Act

Prohibits the practice of tie-in sales when they substantially lessen competition.