………… Comprise Indicators of the Relative Performance of the Company

question 2

Multiple Choice

………….. comprise indicators of the relative performance of the company and include measures such as profitability, market share and revenue. They also include measures of awareness, customer satisfaction and retention/loyalty

• A) portfolio issues
• B) marketing audit
• C) internal metrics
• D) External metrics

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Definitions:

Behavior Modification

Behavior Modification is a therapeutic approach which involves changing undesirable behaviors through reinforcement, punishments, and other learning principles.

Gestalt Therapies

A form of psychotherapy that emphasizes personal responsibility and focuses on the individual's experience in the present moment, within the context of their environment, using the principles of Gestalt psychology.

Humanistic Therapy

A therapeutic approach focusing on self-exploration, recognizing individual free will, and the potential for personal growth and self-improvement.

Genuineness

The quality of being open, authentic, and sincere in one’s feelings, thoughts, and behaviors.