The Key Focus of the American Marketing Association's (AMA) 2013

question 22

Multiple Choice

The key focus of the American Marketing Association's (AMA) 2013 definition of marketing is:

• A) organizational activities.
• B) product components.
• C) shareholder returns.
• D) customers.

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Definitions:

Exchange Theory

A theoretical framework in sociology and social psychology that explains social change and stability as a process of negotiated exchanges between parties.

Attention Valued Resources

The concept that resources which attract and hold attention are considered valuable in a society or market.

Master Status

A term in sociology referring to the status of an individual that dominates all other statuses they hold, shaping their entire life.

Status Cues

Signals or indicators that convey an individual's social position, wealth, or role within a group.