A Consumer Psychologist Must Write a Report on How Young

question 154

Multiple Choice

A consumer psychologist must write a report on how young children influence purchase choices of breakfast cereals geared to young children.What method of information-gathering would most probably be BEST to learn about this influence process?

• A) a mail survey
• B) a telephone interview with both parents and children
• C) a mall intercept study
• D) behavioral observation in a supermarket cereal aisle

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Definitions:

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A psychological theory developed by Sigmund Freud that posits unconscious forces such as wishful impulses and childhood experiences significantly influence behavior and mental states.

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