One of the Questions That the Developer of a New

question 96

Multiple Choice

One of the questions that the developer of a new test must answer is,"Should more than one form of the test be developed?" In answering this question,a primary consideration is

• A) development costs.
• B) test content.
• C) test reliability.
• D) item discrimination.

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Definitions:

Demographics

Statistical data relating to the population and particular groups within it, such as age, gender, income, education, which are used by businesses to identify and target specific market segments.

Geodemographic Segmentation

The process of analyzing and classifying populations based on geography and demographic characteristics to target marketing efforts more effectively.

Internet Marketers

Professionals who specialize in the use of the internet and digital platforms to promote, sell products, and build brand awareness for businesses.

Retailers

Businesses or individuals that sell goods directly to consumers, acting as the final step in the distribution chain from manufacturers to consumers.