When Burger King Used __________ for Its "WHOPPER® Detour" Stunt

question 24

Multiple Choice

When Burger King used __________ for its "WHOPPER® Detour" stunt, it tried to lure customers away from McDonald's and to get them to use its mobile app. When customers got within 600 feet of a McDonald's, they would receive a notification on their phone that they could order a Whopper from the BK® App for only 1 cent.

• A) Geofencing
• B) Geofiltering
• C) Geobeaconing
• D) Geopushing

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Definitions:

Coaching Style

A leadership approach that emphasizes guiding and supporting employees to develop their skills and achieve their goals.

Situational Leadership

A leadership theory asserting that there is no single best way to lead; leadership style should be adaptable based on the maturity level of followers and the specifics of the task at hand.

CEO

Chief Executive Officer, the highest-ranking person in a company or organization, responsible for making major corporate decisions and managing overall operations.

Leader Behavioral Style

The pattern of behavior exhibited by a leader, especially in regard to interacting with followers and making decisions.