When Trying to Determine the Impact of a Public Relations

question 30

Multiple Choice

When trying to determine the impact of a public relations plan, it is important to measure _________. For Charlene, who represents a local hospital, these would be how many news organizations covered the stories in her news releases and how many people retweeted her hospital's tweets.

• A) Outputs
• B) Outlasts
• C) Outperforms
• D) Outcomes

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Definitions:

Current-Limiting

A feature or device designed to limit the maximum current that can flow in an electric circuit, protecting the circuit from damage caused by overcurrent.

Reactance

The opposition to current flow in an AC circuit offered by pure inductance or pure capacitance.

Inductance

The property of a conductor by which a change in current through it induces an electromotive force (EMF) in both the conductor itself and in any nearby conductors.

Henry

The unit of inductance in the International System of Units (SI), symbolized as H.