Rather Than Plainly Reporting Facts and Information, a __________ Digs

question 27

Multiple Choice

Rather than plainly reporting facts and information, a __________ digs deeper into some angle of an event, a person's life, an organization, or a place.

• A) Press release
• B) Key message
• C) Feature story
• D) Media alert

Describe methods of measuring channel performance in multichannel marketing.

Understand the integration of interactive marketing elements to create a comprehensive customer experience.

Understand the major retailers in the United States and their impact on the economy.

Identify the utilities provided by retailers and how they create value for consumers.

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Definitions:

Intangible Products

Non-physical items that hold value, such as software, copyrights, and services.

Tangible Products

Physical items that can be perceived by touch such as electronics, apparel, and automobiles.

Produces

Refers to the creation or manufacturing of goods and services for sale.

Social Responsibility

The obligation of a business to have a positive effect on society on four levels—economic, legal, ethical, and philanthropic.