Elle Is Often Frustrated Because More and More, She Is

question 28

Multiple Choice

Elle is often frustrated because more and more, she is competing with __________ for the attention of her audience members. Unfortunately, instead of reading articles about her client, web visitors are instead choosing promotional and sensational content designed primarily to entice them to visit another website.

• A) Clickbait
• B) Listicles
• C) Display ads
• D) Memes

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Definitions:

Endearing

Having qualities that make someone or something lovable or attract positive feelings.

Decoding Process

Receipt and translation of information by the receiver.

Conversion

The process of turning prospects into actual customers by influencing them to take a desired action, such as making a purchase.

Mirroring

When people take part in similar actions at relatively the same time (i.e., within three to five seconds).