Boris, a PR Writer, Drafts and Edits a Timely Article

question 17

Multiple Choice

Boris, a PR writer, drafts and edits a timely article, pitches the story to reporters and editors, and hopes that various news media retell the story. What type of PR article did he write?

• A) Delayed lead
• B) News release
• C) General communication
• D) Exposé

---

Definitions:

Routine Pricing

A method where prices are set based on standard costs plus a fixed profit margin, commonly used in consistent market conditions.

Variable Costs

Costs that vary directly with the level of production or sales volume.

Period Cost

Costs that are expensed in the period in which they are incurred, not directly tied to production activities.

Fixed Selling Cost

Expenses that do not change with the level of goods or services sold, such as salaries of sales personnel and rent of the sales space.