Elle Is Often Frustrated Because More and More, She Is

question 28

Multiple Choice

Elle is often frustrated because more and more, she is competing with __________ for the attention of her audience members. Unfortunately, instead of reading articles about her client, web visitors are instead choosing promotional and sensational content designed primarily to entice them to visit another website.

• A) Clickbait
• B) Listicles
• C) Display ads
• D) Memes

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Definitions:

Comparative Advantage

The capacity for a person, business, or nation to generate a product or service with a smaller opportunity cost compared to its rivals.

Competition

Rivalry among business firms for resources and customers.

Absolute Advantage

The ability of a country, individual, company, or region to produce a good or service more efficiently than its competitors when using the same amount of resources.

Opportunity Cost

The benefit that is missed or given up when choosing one alternative over another.