Julian Adds Shared/social Media to the Storytelling Mix for a PR

question 20

Multiple Choice

Julian adds shared/social media to the storytelling mix for a PR campaign for Dollywood in Tennessee. The story features a one-minute video of a bear that wanders into the park and starts dancing to the music. Stories like this have more of a chance of going viral because readers and users have the opportunity to become part of the storytelling process. This is an example of __________.

• A) Transmedia storytelling
• B) Intermedia storytelling
• C) High-level storytelling
• D) Low-level storytelling

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Definitions:

CSR Efforts

Corporate Social Responsibility efforts are initiatives taken by companies to operate in an economic, social, and environmentally sustainable manner.

Tucson Fuel Cell Vehicle

A hydrogen fuel cell vehicle model produced by Hyundai, showcasing alternative energy sources for automobiles.

Media Relations

The strategic practice of working with the media to communicate an organization’s message, manage its public image, or handle public relations crises.

Framing

The act of constructing a communication message in a way that influences how the audience perceives it.