Nielsen Uses Digital Watermarking Technology to Track What Content Is

question 40

Multiple Choice

Nielsen uses digital watermarking technology to track what content is delivered to TV and mobile devices. Without surveys and paper diaries, though, Nielsen cannot tell whether viewers ___________

• A) Are switching channels
• B) Are paying attention
• C) Are using a DVR
• D) Are streaming content

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Definitions:

YouTube

A video sharing service that allows users to watch videos posted by others and upload videos of their own, one of the world's most popular websites.

Video Tutorials

Educational or instructional videos designed to teach viewers about specific topics or skills.

IT Director

A senior manager responsible for the information technology strategy and implementation within an organization.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers and competitors.