Karl Hopes to See If Viewers of His Video Ad

question 20

Multiple Choice

Karl hopes to see if viewers of his video ad sparks interest in his product. He conducts an experiment where one group sees Karl's ad, and another group sees an unrelated video. He will then use Google to track search habits of those in both groups. If Karl sees more searches for his product among those exposed to the ad, then he knows he can attribute it to the campaign video. What program is Karl likely using to conduct this video ad test?

• A) Google Brand Lift
• B) Medium
• C) YouTube Ads
• D) Google Marketer

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Definitions:

Assimilation

An individual’s incorporation of new information into existing knowledge.

Conservation

In cognitive development, the understanding that an object retains its properties even when its form or appearance changes.

Qualitatively Different

A term used to describe differences that cannot be measured by numbers alone, often involving distinct categories or types rather than amounts or degrees.

Environmental Influences

Factors outside the individual, such as social, cultural, and physical environments, that affect behaviors, attitudes, and development.