Janet Is Planning to Launch a New PR Campaign to Reach

question 6

Multiple Choice

Janet is planning to launch a new PR campaign to reach publics in the United States, Switzerland, Germany, and Scandinavia. Since she knows these cultures tend to use more low-context communication, Janet needs to accommodate their ways of seeking specific information using websites, search features, and links. However, she needs to be careful and not ____________.

• A) Focus too much on any one geographic region
• B) Assume broad generalizations apply to every person in a geographic region
• C) Get bogged down with differences in languages in each region
• D) Only rely on interpersonal exchanges and social recommendations

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Definitions:

Computers

Electronic devices that process, store, and retrieve information, widely used in various applications from business to personal entertainment.

Status Cues

Social signals or indicators that convey an individual's position or importance within a group or society.

Social Position

An individual's standing or rank in society, often determined by socio-economic factors, occupation, and education.

Visual Indicators

Observable cues or signs that can convey information or hint at underlying conditions, often used in the context of communication, analysis, or diagnosis.