Heidi Developed a Campaign for Coca-Cola Company

question 43

Multiple Choice

Heidi developed a campaign for Coca-Cola Company. She created the "Share a Coke" campaign where Coke released cans and bottles with people's names on them. It generated massive amounts of social media with people posting pictures of themselves with the sodas. This is an example of ________.

• A) Hyped media
• B) Personalized media
• C) Earned media
• D) Wow-factor media

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Definitions:

Product Manager

A professional responsible for the strategy, roadmap, and feature definition for a product or product line.

Functional Manager

A supervisor who has oversight over a particular department or function within the organization, such as finance, marketing, or production.

Conflict

The process that occurs when one person, group, or organizational subunit frustrates the goal attainment of another.

Functional Departmentation

The process of dividing an organization into departments based on specific functions or tasks.