Using McGuire's Hierarchy of Effects Helps Bryce, a PR Account

question 8

Multiple Choice

Using McGuire's Hierarchy of Effects helps Bryce, a PR account executive, identify specific objectives and tactics, and ____________.

• A) Find relevant partners and influencers
• B) Identify staffing needs
• C) Determine budgets and timelines
• D) Evaluate what worked and what didn't

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Definitions:

Manufacturing Plant

A manufacturing plant is a large industrial facility where goods are produced through the combination of labor, machines, and processing of raw materials.

Certificate of Authority

A document issued by a state government granting a foreign business entity permission to conduct business in that state.

Foreign Corporation

A corporation that is registered and operates in a different jurisdiction from where it was originally incorporated.

Qualification Purposes

The specific reasons or objectives for requiring or seeking a particular certification, status, or level of skill.