When Trying to Determine the Impact of a Public Relations

question 30

Multiple Choice

When trying to determine the impact of a public relations plan, it is important to measure _________. For Charlene, who represents a local hospital, these would be how many news organizations covered the stories in her news releases and how many people retweeted her hospital's tweets.

• A) Outputs
• B) Outlasts
• C) Outperforms
• D) Outcomes

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Definitions:

Lawn Quality

An assessment criterion that evaluates the health, appearance, and vitality of grass in a lawn or garden area.

Seed Density

The concentration of seeds within a given area, important in agriculture and ecology for predicting plant growth and yield.

Regression Analysis

A statistical method used for estimating the relationships among variables, often to predict the value of a dependent variable based on the values of one or more independent variables.

Cancer Mortality Rate

The number of deaths due to cancer per unit of population within a specified time frame, often expressed per 100,000 persons per year.