Though a CVS Customer Knows He Should Get a Flu

question 29

Multiple Choice

Though a CVS customer knows he should get a flu shot each fall, where to go and how easy it is, and even though he receives email reminders about it, he simply does not get the vaccination. This is an example, according to McGuire's Hierarchy of Effects, of not __________.

• A) Remembering
• B) Assessing
• C) Acting
• D) Comprehending

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Definitions:

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, leading to changes in voluntary behavior.

Classical Conditioning

A conditioning technique where, through repeated associations, a response at first elicited by a second stimulus is in the end elicited by the first stimulus without the second.

Reinforcer

An element in behaviorist psychology that strengthens a behavior or increases the likelihood of its repetition.

Cognitive Learning

A style of learning that involves understanding, thinking, problem-solving, and remembering, by which knowledge is gained and retained.