Using McGuire's Hierarchy of Effects Helps Bryce, a PR Account

question 8

Multiple Choice

Using McGuire's Hierarchy of Effects helps Bryce, a PR account executive, identify specific objectives and tactics, and ____________.

• A) Find relevant partners and influencers
• B) Identify staffing needs
• C) Determine budgets and timelines
• D) Evaluate what worked and what didn't

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Definitions:

Economic Factors

External elements that influence the performance of economies, including inflation rates, employment levels, and gross domestic product (GDP).

Cultural Factors

Elements of human society that influence behavior, beliefs, and values, including language, norms, and traditions.

Bilingual Abilities

The capacity to understand, speak, read, or write in two languages.

Religious Beliefs

Systems of faith and worship that generally involve belief in a divine or higher power and are characterized by specific rituals, practices, and moral codes.