Taryn's Team at Ketchum Has Developed a Campaign Proposal That

question 1

Multiple Choice

Taryn's team at Ketchum has developed a campaign proposal that includes a clear articulation of strategy and how it will be implemented. It will present this proposed plan to a prospective client to __________.

• A) Win new business
• B) Raise the client's existing budget
• C) Summarize the evaluation
• D) Forecast a timeline

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Definitions:

Assets

are resources owned by a business, having economic value and expected to provide future benefits.

Cash

A form of liquid asset representing money in physical or digital form that can be readily used for transactions.

Services Rendered

Refers to the completion of work or the delivery of a service for which payment is due.

Credit

An accounting entry that either increases a liability or equity account or decreases an asset or expense account.