Tyson Developed a Coding System to Measure the Quality of News

question 27

Multiple Choice

Tyson developed a coding system to measure the quality of news coverage his client earns. For each article, Tyson awards points based on his coding system, for example, three points if his client is in the headline, or two points if the article includes a quote from his client. Tyson uses the same criteria for scoring every article for a full year to measure the quality of coverage overall. By using the same coding system, Tyson can ensure his content analysis is _________.

• A) Reliable
• B) Valid
• C) Constructive
• D) Efficient

---

Definitions:

VR (Virtual Reality)

A simulated experience that can be similar to or completely different from the real world, often using specialized equipment like headsets for immersive interaction.

Cruising Experience

The overall enjoyment and satisfaction a person gains from traveling on a cruise ship, which may include amenities, destinations, and onboard activities.

Customer Power

The influence that customers have over a business or market, often demonstrated through their ability to drive trends, decide the success of products or services, and command attention to their needs and preferences.

Internet

The Internet is a vast network that connects computers all over the world, allowing them to communicate and share information through standardized protocols.