Walter Pitched a Few Reporters on a News Story Idea

question 23

Multiple Choice

Walter pitched a few reporters on a news story idea, but they all declined to pursue it further. Based on their reaction, Walter decided to re-think his approach before he called any other reporters. What type of research did Walter conduct in this case?

• A) Informal formative
• B) Formal formative
• C) Informal summative
• D) Formal summative

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Definitions:

Classical Conditioning

A behavioral learning process in which two stimuli are regularly paired; the response initially caused by the second stimulus is ultimately solely caused by the first stimulus.

Behavioral Control

Techniques and principles used to influence individual behavior, often involving reinforcement and punishment to shape actions.

Puzzle Boxes

Experimental devices used in animal behavior studies, particularly with cats and dogs, to test problem-solving abilities; subjects have to escape or retrieve a reward from the box.

Thorndike

An American psychologist who contributed to the understanding of learning and intelligence, best known for his work on the law of effect and puzzle boxes.