PR Practitioner Martha Disclosed Her Stock Ownership in Her Client's

question 27

Multiple Choice

PR Practitioner Martha disclosed her stock ownership in her client's organization. She consulted the PRSA Code of Ethics, "designed to be a useful guide for PRSA members as they carry out their ethical responsibilities." What is one of the advantages of having a code of ethics?

• A) Provides solid guidelines for decision making and action
• B) Forces employees to follow all the rules
• C) Keeps critics from lodging complaints
• D) Gives the impression you are better than others

Identify the mechanisms behind promotional strategies and their effectiveness based on the type of purchase.

Describe social judgment theory and its relevance to attitude change and persuasion.

Understand and apply the multi-attribute attitude model in analyzing consumer attitudes.

Explain the foot-in-the-door technique and its effectiveness in persuasion.

---

Definitions:

Present Behavior

The current actions or mannerisms exhibited by an individual, as observed or reported at a given time.

Conscious Plans

Thoughtfully considered actions or decisions one intends to carry out, fully aware and deliberate.

Perseverative Functional Autonomy

A psychological concept referring to repetitive behaviors that continue because they have become habits or have intrinsic value, not because they are driven by the original motives.

Well-Fed Rat

Describes a rat that has been provided with ample food, ensuring its nutritional needs are met, often used in experimental contexts.