Audience Data from Services Like Nielsen TV Ratings, Responses to Radio

question 19

Multiple Choice

Audience data from services like Nielsen TV ratings, responses to radio promotions, coupon codes from print ads, or traffic data from web pages can all be useful in researching ______________ publics.

• A) Latent
• B) Active
• C) Internal
• D) External

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Definitions:

Cognitive Models

Theoretical constructs that explain and predict thinking patterns, decision making, and problem solving in humans.

Changing Thinking

The process of modifying one's thought patterns, often towards more positive or constructive outcomes.

Removing Symptoms

A treatment approach aiming to alleviate or eliminate the physical manifestations of a condition without necessarily addressing the underlying cause.

Operant Conditioning

A method for learning where the potency of a response is adjusted by the application of rewards or disciplinary actions.