Good Internal Communication Affects External Communication Because Employees Serve as Brand

question 45

Multiple Choice

Good internal communication affects external communication because employees serve as brand advocates. But content meant for internal audiences can also be leaked externally, having a negative impact, as in the case of the leaked Amazon training video. The connection between internal and external communication can best be described as __________.

• A) Opposite ends of the spectrum
• B) Parallel but distinct
• C) Perpendicular
• D) Blurred lines

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Definitions:

Invest

The act of allocating resources, usually money, with the expectation of generating an income or profit.

Compounded Annually

Involves the process where interest is added to the principal sum at the end of each year, for the purpose of calculating the next year's interest.

Annual Payments

Regular payments made once a year.

Loan

Money that is borrowed, typically from a bank or financial institution, which is expected to be paid back with interest.