Starting in the 1980s, Public Relations Educators and Practitioners Began

question 19

Multiple Choice

Starting in the 1980s, public relations educators and practitioners began to turn their focus ____________.

• A) From publicity to advertising
• B) From publicity to marketing
• C) From publicity to relationships
• D) From publicity to YouTube

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Definitions:

Shortage Costs

Costs incurred when the demand for a product exceeds the supply available, potentially including lost sales, expedited shipping fees, and lower customer satisfaction.

Operating Cycle

The duration of time it takes for a company to purchase inventory, sell it to customers, and collect the cash from the sale.

Cash Cycle

The period between the outlay of cash for the purchase of inventory and the receipt of cash from accounts receivable, reflecting how quickly a company can convert its products into cash through sales.

Restrictive Financial Policies

Policies put in place to limit certain actions by the firm, often to maintain financial stability or to comply with regulatory requirements.