____________ Is When Public Relations Practitioners Encourage the News Media

question 20

Multiple Choice

____________ is when public relations practitioners encourage the news media to cover stories involving their organizations.

• A) Casting the net
• B) Flattery
• C) Coercion
• D) Pitching

Understand the concept and processes of issues management.

Identify the stages of the issue life cycle and strategies for each stage.

Analyze real-world examples of issues and crises management.

Understand the role of proactive measures in preventing and managing crises.

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Definitions:

Incubator

A program or facility designed to help new and startup companies develop by providing services such as management training or office space.

Lower-Than-Market Rent

Rental rates offered at a price below the current market average, often used as an incentive or for strategic reasons.

Process Layout

A way to arrange a manufacturing business by placing all comparable equipment together in the same area.

Manufacturing Business

A company involved in the transformation of raw materials into finished products through the use of machinery and labor.