Makayla's Public Relations Job at a Large Insurance Company Focuses

question 4

Multiple Choice

Makayla's public relations job at a large insurance company focuses on building relationships and communications among employees. She knows that having trusting, satisfied, committed and empowered employees are more productive and driven toward achieving the organization's goals. Makayla knows that employees are the __________ with external publics.

• A) Last line of defense
• B) Gatekeepers
• C) First line of communication
• D) Control mechanisms

---

Definitions:

Creative Intelligence

A facet of intelligence related to the ability to deal with new situations using creative and innovative solutions and imaginative problem-solving.

Divergent Thinking

A cognitive process that involves generating creative ideas by exploring many possible solutions.

Hereditary Studies

Research into how characteristics and conditions are transmitted from parents to offspring through genes.

Genetic Engineering

The manipulation of an organism's genes using biotechnology, including the editing, adding, or removing of DNA sequences to achieve desired traits.