Arianna Works at a PR Agency Representing a Large Non-Profit

question 36

Multiple Choice

Arianna works at a PR agency representing a large non-profit organization. She conducts a lot of research through surveys, focus groups, and reading comments and feedback on social media so she can better understand why people decide to donate to her client's mission. Arianna then uses this information to develop more persuasive communications to encourage more donations. Which of the four models of public relations is Arianna practicing?

• A) Press agentry/publicity model
• B) Public information model
• C) Two-way asymmetrical model
• D) Two-way symmetrical model

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Definitions:

Recognized Gain

The profit realized from the sale of an asset, calculated by subtracting the asset's cost from its selling price and officially recorded in financial statements.

Boot

Additional value or cash that is exchanged in a transaction to even out a trade or sale.

Book Value

The net value of an asset or a company calculated by total assets minus liabilities and intangible assets such as goodwill.

Sales Taxes

Taxes imposed by governments on the sale of goods and services, typically calculated as a percentage of the sales price.