___________ Is a Value in the PRSA Code of Ethics

question 35

Multiple Choice

___________ is a value in the PRSA Code of Ethics, yet frowned upon by journalists. PR practitioners serve the public interest by supporting those we represent. But according to the Society of Professional Journalists, "analysis and commentary should be labelled and not misrepresent fact or context. Distinguish news from advertising and shun hybrids that blur the lines between the two."

• A) Advocacy
• B) Objectivity
• C) Transparency
• D) Honesty

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Definitions:

Jean Piaget

A Swiss developmental psychologist known for his theory of cognitive development in children, emphasizing stages of growth in intellectual abilities.

Selman's Stage

refers to the stages of perspective-taking ability development as outlined by psychologist Robert Selman, identifying how individuals understand others' thoughts and feelings at different ages.

Friendship

A relationship between two people based on mutual affection, trust, support, and understanding.

Perspectives

Particular attitudes towards or ways of regarding something; viewpoints or standpoints.