Jaclyn, a PR Analyst at Apple, Has the Goal to Market

question 42

Multiple Choice

Jaclyn, a PR analyst at Apple, has the goal to market their smartphones in developing countries. She conducts research to understand how many people already own smartphones. Understanding ___________ of technology is essential in determining how she will reach potential new customers, and attempt to persuade them to switch to Apple devices.

• A) Levels and standards
• B) Access and usage
• C) Advancement and protocol
• D) Habit and modes

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Definitions:

Advertising Campaign

A series of advertisement messages that share a single idea and theme intended to achieve specific business objectives.

Contribution Margin Ratio

A measure of how a company's sales revenue contributes to covering its variable costs.

Fixed Costs

Expenses that do not change in total volume with changes in the level of business activity, such as rent or salaries.

Contribution Margin Ratio

A financial ratio that measures how much of each sale is available to cover fixed costs after variable costs have been paid.