Ogilvy PR Firm Has McDonald's as a Client

question 43

Multiple Choice

Ogilvy PR firm has McDonald's as a client. The firm assigns two specialists to the campaign. One is responsible for developing the logo and brief taglines. The other is responsible for longer-form communications that spell out McDonald's goals, policies, and news releases. The second type of longer-form communication is an example of __________.

• A) High-context communication
• B) Low-context communication
• C) Metacontext communication
• D) Megacontext communication