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Anna sets up a blog with the intention of developing a two-way online conversation between the company she represents and their publics with the understanding of their own views and backgrounds, but also with complete openness to seeing the world as others do. Anna is adopting this two-way interaction strategy known in PR as ____________.
Strategic Marketing Process
An organized technique for planning, executing, and evaluating marketing plans aimed at meeting business targets.
Planning Stage
The initial phase in a project or business strategy where goals are set, resources are allocated, and plans are developed to achieve objectives.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, commonly referred to as the 4Ps: Product, Price, Place, and Promotion.
Marketing Program
A comprehensive plan that integrates various marketing strategies and tactics to achieve business objectives.
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