Anna Sets Up a Blog with the Intention of Developing

question 29

Multiple Choice

Anna sets up a blog with the intention of developing a two-way online conversation between the company she represents and their publics with the understanding of their own views and backgrounds, but also with complete openness to seeing the world as others do. Anna is adopting this two-way interaction strategy known in PR as ____________.

• A) Targeted communication
• B) Asymmetrical communication
• C) Dialogic communication
• D) Advocacy communication

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Definitions:

Action Research

A collaborative process of collecting data, using it for action planning and evaluating the results.

Collaborative Process

A method of working that involves mutual engagement of participants to solve problems or achieve objectives, emphasizing teamwork and partnership.

Data

Information, statistics, or details that are collected for reference, analysis, or calculation purposes.

Organisation Development Intervention

A structured program or process aimed at improving an organization's effectiveness, health, and ability to change through the application of behavioral science principles.