Depending on the Area of Public Relations That You Work

question 6

Multiple Choice

Depending on the area of public relations that you work in, you will need to become familiar with various government agencies that are responsible for protecting your key publics. For example, one of your publics is concerned about the ingredients in antibacterial handwashing soap. What agency would be involved in this area?

• A) The Federal Trade Commission (FTC)
• B) Securities and Exchange Commission (SEC)
• C) The Occupational Safety and Health Administration (OSHA)
• D) The Food and Drug Administration (FDA)

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Definitions:

Performance Perspective

Relates to analyzing and assessing the efficiency, effectiveness, and outcomes of operations and strategies within a business or project.

CSR Activities

Initiatives undertaken by a company to assess and take responsibility for its effects on environmental and social wellbeing, often going beyond legal requirements.

Balanced Scorecard

A strategic planning and management system used by organizations to align business activities with the vision and strategy of the organization, improve internal and external communications, and monitor organizational performance against strategic goals.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.