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Susan is the head of a PR firm in New York. She searches to hire a PR media specialist. In addition to a resume, she asks the applicants to write a personal statement about themselves and their goals. To filter the applicants, she puts quotation marks around a couple of sentences in the personal statement and discovers that one of the applicants used the exact words and phrases from someone else's statement. What she found is known as __________.
Personal Selling
A marketing strategy where salespersons directly communicate with potential buyers to sell products or services.
Aircraft
A vehicle designed for air travel, capable of lifting, flying, and landing through the atmosphere.
Product's Characteristics
The attributes, features, and benefits that describe and define a product.
Complexity
The state or quality of being intricate or complicated, often referring to systems, processes, or products.
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