The Classic Definition of Public Relations from Cutlip and Center's

question 39

Multiple Choice

The classic definition of public relations from Cutlip and Center's Effective Public Relations, defines public relations as ____________.

• A) An essential function that serves to limit damage to an organization's reputation
• B) A strategic function that facilitates communication from an organization to the general public
• C) A management function that establishes and creates mutually beneficial relationships between an organization and the publics on who its success or failure depends
• D) An executive function that manipulates key audiences into buying products and services from, or donating to, any organizationss

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Definitions:

Projects

Specific tasks or programs undertaken to achieve goals within a timeframe, often involving research or design efforts.

Cost-cutting Proposal

A strategy or plan proposed to reduce expenses in order to improve profitability.

Reduction in Costs

Actions or strategies implemented to decrease expenses and improve profitability.

Increase in Sales

A rise in the quantity or dollar value of a company's sales over a certain period, indicating growth or improvement in market demand.