Why Would a Cinema Be an Example of a Mass

question 4

Multiple Choice

Why would a cinema be an example of a mass service?

• A) There are a large number of customers who want to use the process.
• B) There is a wide variety of choice on offer
• C) There is an easily repeatable process for all customers
• D) The service experience can be enjoyed by many customers at once.

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Definitions:

Premarket Testing

The process of evaluating the market potential of a new product or service before its full-scale launch, often involving selected consumers or client feedback.

Concept Testing

The process in which a concept statement that describes a product or a service is presented to potential buyers or users to obtain their reactions.

Late Majority

A category of consumers in the diffusion of innovation model who adopt a new product or technology after the average member of a society.

Beta Testing

The second phase of software testing in which a sample of the intended audience uses the product in a real environment to identify defects.