What Term Includes All Forms of Lobbying and Non-Lobbying Activities

question 1

Short Answer

What term includes all forms of lobbying and non-lobbying activities that have the ultimate goal of influencing public policy?

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Definitions:

Douglas Holt

An academic and author known for his work on branding and cultural strategy in marketing.

Subculture

A cultural group within a larger culture, often with beliefs or interests at variance with those of the larger culture.