Why Must Companies Address Social Media as Part of the Reputation

Question

Examlex · Accepted Answer

The Answer is Part of the challenge in any text about social media is the pace of change. Individual platforms arrive and fade (or change shape and focus-just look at the evolution of MySpace over the past decade) Trends change. But because of the scale of social media today, organizations-no matter the sector, nonprofit or for-profit, small or large-must address social media as part of the reputation management matrix.

Why Must Companies Address Social Media as Part of the Reputation

Definitions: