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How Would a Media Relations Professional Moderate Client Expectations

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How would a media relations professional moderate client expectations?


Definitions:

Individual Traits

Unique characteristics and qualities that distinguish one person from another, influencing behaviors and attitudes.

Constructs

Abstract concepts or theoretical variables that are used to measure, understand, and interpret psychological phenomena.

Cardinal Trait

A dominant personality trait that defines a person's overall behavior and attitudes, according to Gordon Allport's theory.

Independent Trait

A characteristic or quality that makes an individual self-reliant and capable of thinking or acting without the need for external support.

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