Examlex
Your instructors expect that you will devote most of your unstructured time to
Concept Testing
A phase in product development where ideas such as new products or marketing strategies are evaluated by potential consumers or through market research.
Product Design
The process of creating a new product to be sold by a business to its customers, with a focus on functionality, appearance, and user experience.
Reverse Innovation
When companies initially develop products for niche or underdeveloped markets, and then expand them into their original or home markets.
Subsidiaries
Companies that are owned or controlled by another larger parent company.
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