Examlex
SSM is associated solely with 'soft and wicked' problems as opposed to HSM which can be used with 'hard and tame' problems.
SPIN Approach
A sales technique based on four types of questions—Situation, Problem, Implication, Need-payoff—aimed at guiding a potential customer through the decision-making process.
Need-Satisfaction
The process of meeting or fulfilling a requirement or desire of a customer through products or services.
Situation Question
A question that seeks to uncover specific circumstances or context about a problem or scenario.
SPIN Approach
A sales technique that focuses on understanding the Situation, Problem, Implication, and Need-payoff - aiming to tailor sales pitches that address the customer's specific situation and needs.
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