Examlex

Solved

SSM Is Associated Solely with 'Soft and Wicked' Problems as Opposed

question 1

True/False

SSM is associated solely with 'soft and wicked' problems as opposed to HSM which can be used with 'hard and tame' problems.


Definitions:

SPIN Approach

A sales technique based on four types of questions—Situation, Problem, Implication, Need-payoff—aimed at guiding a potential customer through the decision-making process.

Need-Satisfaction

The process of meeting or fulfilling a requirement or desire of a customer through products or services.

Situation Question

A question that seeks to uncover specific circumstances or context about a problem or scenario.

SPIN Approach

A sales technique that focuses on understanding the Situation, Problem, Implication, and Need-payoff - aiming to tailor sales pitches that address the customer's specific situation and needs.

Related Questions