Describe the Difference Between Digital Native and Digital Immigrant

question 18

Essay

Describe the difference between digital native and digital immigrant.

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Definitions:

Sales-oriented Era

A business approach focusing on the promotion and selling of products, often irrespective of consumer demand, prevalent in the mid-20th century.

Market-oriented Era

A period in business where the focus shifts towards understanding and fulfilling the preferences and needs of consumers in the market.

Value-based Marketing

A marketing strategy that focuses on providing products or services that deliver exceptional value to customers, encouraging loyalty and satisfaction.

Retailing-oriented Era

A period in business thought and practice focusing on the importance of retailing strategies and consumer relationships for organizational success.