______ Phrase an Attitude in Terms of One End of a Continuum

question 21

Multiple Choice

______ phrase an attitude in terms of one end of a continuum such as strongly agree-strongly disagree.

• A) Bipolar response options
• B) Likert scales
• C) Labeled unipolar response options
• D) Skip patterns

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Definitions:

Catering Company

A business that provides food services to events and locations, or prepares and delivers meals to customers.

Brand Image Damage

The harm or negative impact on a company's reputation, often resulting from controversial incidents, poor customer experiences, or negative media coverage.

British Airways

A major international airline based in the United Kingdom, known for its global flight operations and extended network.

Core Competencies

Essential capabilities or advantages that a business has, which gives it a competitive edge over others in its industry.