By Using Tried and True Measures, Researchers Are Not Responsible

question 28

True/False

By using tried and true measures, researchers are not responsible for testing the reliability and validity of the measure in their own studies.

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Definitions:

Marketing Research Study

A Marketing Research Study involves systematically collecting, analyzing, and interpreting data about a market, including products and consumers, to inform business decisions.

Syndicated Data

Data collected on a regular basis by market research companies and then sold to businesses interested in the findings for their market analysis.

Informal Marketing Research

Informal Marketing Research involves gathering market data and insights in a non-structured manner, often through casual conversations, observations, or unsolicited feedback.

Newly Reduced Hours

The shortening of operating, working, or service hours from what was previously established or expected.